“The chasm sits between the visionaries and the pragmatists. Crossing it needs a compelling use case, a whole product, and a word-of-mouth community.”
Why Geoffrey is the canonical The Strategy Consultant
Author of Crossing the Chasm, the definitive model for taking disruptive technology from early adopters into the mainstream market. His technology-adoption-lifecycle framework is standard doctrine for advising firms on adoption timing.
The The Strategy Consultant sells ideas — frameworks, analyses, board-level recommendations under a firm's brand. See the role on the 23-role map →
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