“Customers don't buy products; they hire them to do a job. Understanding that job to be done is the right unit of analysis for innovation.”
Why Clayton is the canonical The Strategy Consultant
Harvard Business School professor whose theory of disruptive innovation and 'Jobs to Be Done' framework became the dominant lens for advising companies on responding to new technology. The canonical strategy thinker on technology adoption.
The The Strategy Consultant sells ideas — frameworks, analyses, board-level recommendations under a firm's brand. See the role on the 23-role map →
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