Find Your Role in the Hype Cycle
Every technology wave — crypto, AI, whatever comes next — has 27 distinct ways to win. Most people pick the wrong one. This assessment shows you which role fits your skills, capacity, and risk tolerance.
Grounded in The Hype Cycle Playbook by Bastian Brand, Ph.D. — ecosystem framework based on industry practice and academic research. More on the framework → · More on the assessment methodology →
Start Free AssessmentFree · No account needed · Start with a 2-min read, or the full deep assessment
📄 See a full sample report (PDF)Sample profile: an ENTP with a real-estate background in the UK, focused on AI — your report is personalized to your own situation.
Built on real research
This isn't a personality quiz dressed up with jargon.
The framework is grounded in technology-cycle theory, career science, network theory, competitive strategy and psychometric methodology — 70+ academic and industry sources across 14 fields, every one laid out in full.
How It Works
Answer the Questions
Three sections covering your capacity, behavioral tendencies, and past experience. Questions are randomized to prevent anchoring.
Top-5 Roles
A weighted scoring engine maps your answers to 27 roles across 6 categories. See your personal fit profile instantly.
Optional Deep Report
Upgrade for €14 (limited launch price) to get a detailed report with your 12-week action plan, failure modes to avoid, and synergy combinations.
Coming in from another field?
Pulled sideways into AI, crypto, or hardware? There's a right way in — and a wrong one.
You're a lawyer, a doctor, an engineer, an accountant — and someone just asked you to join an AI startup, advise a crypto project, jump to a 3D-printing venture, or become “Chief AI Officer.” That can be a real opening. It can also leave you stuck as an unpaid advisor, dropped the moment the project pivots.
The difference is whether you convert your background into a role that survives the cycle — instead of just trading your old employer for a trendier one. If you tell us you're coming in from another field, your report adds a section on exactly how to make that move.
Free vs. Detailed Report
Most tests stop at a personality label. The free assessment gives you your role profile — the report adds the market read, the timing, and the plan.
Sample profile: an ENTP with a real-estate background in the UK, focused on AI — your report is personalized to your own situation.
Don't take our word for it — read a complete example report end to end, or see what's inside, page by page.
Who's behind this
Bastian Brand, Ph.D.
Strategy & Analytics Consultant · Munich
This isn't a generic quiz. Every role, dimension, and scoring rule comes from The Hype Cycle Playbook — a structural analysis of the 27 roles that recur across every technology wave. Its author holds a Ph.D. in Business Administration from the University of Mainz and a background in European Studies from IEP Paris.
27 roles. One is yours.
Every hype cycle — from the Bitcoin boom to the Ethereum ecosystem to the current AI wave — creates the same set of roles: builders, educators, capital allocators, regulators, connectors, and traders. The names change, the roles don't.
The Hype Cycle Playbook maps these 27 roles across 6 categories. The assessment doesn't ask which role sounds good — it measures which one you're actually suited for, based on your pain tolerance, energy profile, skills, and capacity constraints.