“Poor situational awareness kills businesses. The first thing you need to get out of a bad situation is a map — you can't strategize on stories and gut feel.”
Why Simon is the canonical The Strategy Freelancer
Independent researcher and strategist who created Wardley Mapping, a widely-adopted method for reasoning about technology strategy and evolution. He works outside any single firm, publishing his framework openly — a canonical independent strategy voice.
The The Strategy Freelancer the solo vehicle for advisory work — sells frameworks and diagnostics under own name, no firm brand. See the role on the 23-role map →
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