MB

Marc Benioff

The Salesman · SaaS wave

Wikipedia ↗

The business of business is improving the state of the world. Companies can no longer separate business objectives from the social issues around them.

Marc Benioff, Trailblazer (Currency, 2019) — https://www.forbes.com/sites/danpontefract/2017/01/07/salesforce-ceo-marc-benioff-says-the-business-of-business-is-improving-the-state-of-the-world/

Why Marc is the canonical The Salesman

Founder and CEO of Salesforce, who pioneered the SaaS/cloud sales model and turned software selling into an evangelistic movement. The archetypal technology salesman-founder who sold a whole new way of buying software.

The The Salesman sells specific products within the ecosystem, lives by the pipeline. See the role on the 23-role map →

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Role classification is roletype's editorial reading based on public work and statements — not an endorsement by Marc Benioff. Quote verified against the cited source; tell us if we got something wrong.